date:Apr 10, 2014
ards.
Edward Garner, director at Kantar Worldpanel explains: Amid a challenging market backdrop, individual retailer growth might be expected to be restricted. This is certainly not the case for Aldi which achieved its highest ever growth of 35.3%, boosting the retailer to a record market share of 4.6%. Lidl also experienced strong growth in a record breaking month, and now accounts for 3.4% of the market.
He adds: All of the big four supermarkets have faced declining sales over the past 12 we