date:Apr 09, 2014
tinguishable on the shelf.
Indents on the front and back of the pack have helped to add texture to the design, which reach out to other senses giving an enhanced Raw experience.
The launch will be accompanied alongside the use of social media channels.
Each pack will have a QR code, which will link to the Raw Facebook site containing competitions, trending videos and latest news.
The Facebook site will have strong connections to a new Raw website, full of blogs, music and weekly features.
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