date:Apr 09, 2014
Laughing Cow, the cheese triangle, is making its Light with Blue Cheese variant available in a 256g pack of 16 triangles for the first time.
The launch continues building on the success the flavour has delivered to the category since launching less than two years ago.
The Laughing Cow Light and Light flavours, including Blue Cheese, are growing the overall light cheese category, with value sales up by 19%.
The Blue Cheese variant has delivered more than 2.8m to the category in the last year,