British grocers struggle as German discounters expand
date:Apr 09, 2014
our price matching and more to the point, I am going to try something else'.

Sally Young, a personal trainer, from Dorking near London, is typical of those switching. My cleaner told me Lidl was very good, she said. Young tried it, liked the prices for staple goods, such as bread, milk, butter, cheese, salad and fruit and found the quality generally good. She is now a regular.

Lidl, which opened in 1973 to challenge the older Aldi brand, launched in Britain in 1994 and now trades from about 60
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