date:Apr 09, 2014
ing down prices over the next three years.
The big four are also working harder to extol what they have and what the discounters do not, be it more brands, more choice, general merchandise, online shopping, fuel, retail services such as banking and insurance, smarter stores and more staff.
However, Bruno Monteyne, an analyst at Bernstein Research, reckons both Tesco and Morrisons are still struggling to differentiate their offerings, meaning they lose customers both to the discounters and to u