date:Apr 09, 2014
into Aldi and Lidl culture it's quite difficult to emulate that with a different supply chain.
LOWER PRICES
Asda started cutting prices last year, saying it would spend 1 billion pounds over five years, but is yet to see a turnaround in its sales performance.
In February, Tesco said it would spend 200 million pounds on lower prices for basic products and a similar amount on a fuel savings scheme for holders of loyalty cards. Last month, Morrisons said it would invest 1 billion pounds in hold