British grocers struggle as German discounters expand
date:Apr 09, 2014
ble than before to defend their own charges and prevent themselves ending up losers in a price war.

In February, Tesco effectively abandoned its target for an operating margin in the British market of 5.2 percent, the highest in the industry. The margin will be what the margin will be, it said.

With Tesco, Asda and Sainsbury's all operating price matching schemes - guaranteeing not to charge more than rivals for the same product - the scope for contagion is high.

Some analysts question, howev
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