date:Apr 09, 2014
hoppers in the recession and look set to win more in the fragile recovery.
Sainsbury's, the other member of Britain's big four, has proved to be more resilient to the discounters and has sounded less alarmed by what Morrisons has called a paradigm shift in grocery retailing. However, even it will not be immune from broader industry price cuts should they transpire.
As a result, investors will need to get used to shrinking profit margins, especially as food producers and suppliers seem better a