date:Apr 09, 2014
have also helped.
Aldi's Easter product range includes whole quails, whole stuffed pheasant and a four-bird roast, while Lidl's includes Aegean sea bass fillets and three-fish roast.
Sainsbury's King, who will leave the grocer after 10 years at the helm in July, appears the most relaxed of the traditional market leaders to the discounters' threat, reflecting the firm's outperformance of its three big rivals in recent years.
He insists he is not complacent but says discounters are simply not a