date:Apr 09, 2014
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FUNDAMENTAL SHIFT
It's not since the late 1950s and the advent of the supermarket have we seen this sort of change in the market, Morrisons Chief Executive Dalton Philips said last month, as he issued a hefty profit warning.
This is not cyclical; there's been a fundamental shift in how consumers view discounters. If we don't address it we will continue to lose more. You can see their growth in Europe.
Some, like Sainsbury's Chief Executive Justin King, believe Philips exaggerates the thre