date:Apr 09, 2014
wn by selling mostly own brand items, bought in bulk and piled high, sometimes still on warehouse pallets. Staff are few and there are no loyalty schemes.
Their international reach has given them considerably buying power, helping them keep down costs.
Together they enjoy market shares of 33 percent in Germany, 24 percent in Austria and 18 percent in Ireland and Belgium - much higher than the 12 percent discounters peaked at in Britain in the 1990s when home-grown budget chains were significan