date:Apr 09, 2014
Britain's major supermarkets are cutting prices but will struggle to stop Aldi and Lidl eating their profits as the German discounters look to double their share of the 170-billion pound ($282 billion) grocery market in the next three years.
Market leader Tesco, Wal-Mart owned Asda and Morrisons have together pledged to make price cuts worth 2.4 billion pounds though analysts question whether they can compete on those terms with the discounters, whose no-frills focus on value won affluent new s