Price-marked packs and social media: charming cash strapped consumers
date:Jul 16, 2012
and play the interactive gameQuack Smack.

Threats

Keynote also noted a potential industry threat in cash-strapped times. It said that although the confectionery segment had not been hit as hard, supermarket own-brands were proving fierce competition in other sectors.

The report noted how Marks And Spencers Percy Pigs had impacted the UK sugar confectionery market, and added that other cheap supermarket products could start to impact other areas, once retailers achieve similar quality.

The r
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