date:Jul 16, 2012
ts theyd normally have to pay top dollar for, it added. Nestl, for example, discovered demand for a new flavour formulation after its Kit Kat Choose a Chunky Champion campaign invited consumers to select its favourite new flavour.
The industry leaders are also using smart phone technology to reach consumers. Mars, Nestl and Cadbury have all been using the interactive Blippar app to engage consumers. Smart phone users with the Blippar app can for example point their phone at a Cadburys chocolate