British supermarket discount war not spooking suppliers
date:Apr 09, 2014
on quality.

In the late 1990s, it would just be a case of 'take your prices down', Shore Capital analyst Clive Black said of the way the supermarket chains treated suppliers. Then, retailers were fast-growing ... and it made sense for the supplier to follow them. Today it's a more involved conversation.

The shift in the balance of power between retailer and supplier has also been aided by developments such as a more favourable regulatory environment for manufacturers, a proliferation of outle
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