date:Apr 09, 2014
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Tesco, for example, has effectively given up setting a target for the profit margin it makes in Britain as German discounters Aldi and Lidl expand their share of the market, growing at 35.3 and 17.2 percent a year respectively versus virtually zero for Britain's big four.
The traditional market leaders - including Sainsbury's - are closing price gaps with the upstarts by offering four pints of milk for a pound or less, but they do not want to be seen as exploiting British farmers or skimping