date:Jul 16, 2012
ents.
Consumer insights have led us to develop packaging well-suited for local snacking behaviour,said Lee.
PepsiCo has, for example, redesigned its Lays Stax packaging for Chinese consumers, who tend to enjoy sharing their snacks. The product has a plastic tray inside the canister to allow sharing, which also reduces noise from the packaging and helps consumers keep clean fingers.
The new Chinese plant was opened by PepsiCos CEO this week.