date:Apr 08, 2014
British drinks major Diageo has welcomed Senate Bill LD704, which will allow beer, wine and spirits companies to use different modern methods to engage with and offer promotional pricing to consumers of legal drinking age.
Sponsored by Senator John Tuttle, the bill will come into effect from 1 January 2015.
The legislation provides marketing flexibility to alcoholic firms by removing the necessity of placing mail-in rebates only on the package or bottle.
However, the marketers can now include