Lidl Belgium Appoint New CEO
date:Apr 08, 2014
was handed the position of sales manager for Lidl Belgium.

What Jesper Hjer has achieved in the past three years in Belgium, is exquisite and I get the opportunity to continue that policy. Our customers will not see anything change as our 5,000 employees will keep convincing them daily to come back. Lidl has been synonymous with fresh, quality products at discount prices for the past three years now and we will not change that story, the new CEO stated.

Under Jesper Hjer's stewardship, Lidl i
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