date:Apr 08, 2014
Lidl Belgium has announced that sales director Boudewijn van den Brand (pictured) is to become its new CEO.
In a statement released on Thursday, the company said that van den Brand will succeed Jesper Hjer, who will move to Lidl's international board on 1 May.
Boudewijn studied business economics at the University of Utrecht and joined Lidl Netherlands in 2002, before progressing through the ranks as regional manager, distribution manager and regional director for the Netherlands. In 2011, he