date:Apr 08, 2014
ey had purchased non-peanut or almond butters, including cashew butter or sunflower seed butter, within the past six months. Furthermore, nearly half of consumers (47 per cent) agreed that peanut-substitute and seed-based spreads were also suitable for those without nut allergies.
Although peanut allergies still only affect a relatively small proportion of consumers, this posits brands a greater opportunity to promote these alternative-based spreads not only among those with allergies, but who