date:Apr 08, 2014
While the ALDI supermarket chain may not be the biggest alcohol retailer in Australia, its customers are more likely than those of other liquor outlets to believe it offers the best value, according to findings from Australian market research organisation Roy Morgan Research.
Almost three quarters of people who usually bought their booze from ALDI agreed that ALDI has the best value, a slightly higher proportion than those who usually shopped at Dan Murphys (72 per cent) and well ahead of First