Woolworths announces 10-year milk deals, but Lion is the loser in Victoria and WA
date:Apr 08, 2014
prices. However, the supermarket group said in a carefully worded media release, that this new long-term contract model will allow both farmers and processors to invest and innovate and reap the benefits that come from efficiency gains and increased volumes.

We want farmers and the processors to provide high quality milk for our customers, said Tjeerd Jegen, Managing Director of Supermarkets at Woolworths. Some producers have told us that with the certainty of a long-term contract they and thei
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