date:Apr 07, 2014
ency as the major benefit of PMPs.
Independent retailers say that PMPs may encourage impulsive purchasing with the majority of believing they sell faster than standard packs and can be used to save time pricing in store.
Case sizes have also been reduced from 12 to six, making the range better for retailers with limited space.
Susan Nash, trade communications manager at Mondelēz International, said:
Price- marked packs help to give customers the reassurance of clear pricing when shopping fo