date:Apr 07, 2014
Cadbury Hot Chocolate is launching new impulse-friendly price-marked packs this April.
The new PMPs are available across the range, including drinking chocolate, instant chocolate and Highlights, on new, contemporary packaging launched in January this year.
Research suggests that shoppers are looking for clear and transparent pricing information to help make their hunt for value easier, with price marked packs providing one possible solution one third of shoppers describe clarity and transpar