date:Apr 07, 2014
at Britvic UK, said:
As well as launching a long-term promotional platform for Mountain Dew with the introduction of Mountain Dew Green Screen, we are bringing a wow factor to bottles of Mountain Dew with our latest on-pack promotion.
The tie up with X-Men: Days of Future Past and 200,000 Mountain Dew caped bottles are sure to grab shoppers attention on shelf, generating additional interest in the brand and the Green Screen campaign.
We expect retailers to benefit from increased rate-of-sale