date:Apr 07, 2014
chase, Mountain Dew 500ml PET bottles will be swathed in special X-Men capes across the nation to further disrupt the brands target audience at point of purchase.
The special capes will encourage Dew fans to take a selfie with their caped bottle and post it on social media channels for the chance to win on the spot prizes.
A range of point-of-sale and new display solutions will also be available; making sure the promotion is unmissable.
Collateral includes dump bins, shelf-barkers, posters an