date:Apr 07, 2014
Soft drinks manufacturer Britvic Soft Drinks and PepsiCo UK are launching Mountain Dew Green Screen, a new marketing platform from the soft drink brand.
Part of a heavyweight investment for Mountain Dew, the Green Screen activity is a long-term platform developed to amplify the target audiences passions for film and gaming.
The promotion will deliver exclusive entertainment opportunities and on-pack promotions to engage with its consumers whilst driving sales and repeat purchase.
The first Gr