Total Berry to develop the European berry market
date:Apr 04, 2014
nge, they are doing a lot of work on quality standards, forming a strategic grower base and are in the process of identifying a national strawberry concept.

Operation efficiencies within the company are strengthened by a pan European technical team and logistics.

The company will also be looking at packaging. At the moment in Europe most retailers use a punnet with a lid, where as in the UK the heat sealed punnet is the norm. Total Berry are looking at introducing the heat sealed punnet into E
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