date:Apr 04, 2014
What we need to do is supply consistent, good eating berries so the consumer can be sure of getting a great strawberry every time, what ever the season.
We need to understand the European market, we can take the experience we have in the UK and combine it with our local knowledge in the different countries, this goes for category management, intellectual properties as well as packaging to name but a few aspects.
The first thing to recognise, according to Player, is that people like to buy loc