date:Apr 04, 2014
The berry category is one of the fastest growing in the fresh produce sector, this is obvious in the UK where consumption has doubled in the last fifteen years, according to Mark Player, managing director of Total Berry, it has now become a less seasonal product. Growers, category managers together with retailers have worked extremely hard to achieve continuity in supply to make this a year-round product.
He sees a huge potential for growth in the European markets where sales are more seasonal,