date:Apr 04, 2014
Princes, the ambient fish brand, has launched a new money-off next purchase coupon to encourage trial of its latest NPD.
The promotion features on 500,000 Princes Tuna Chunks 4-packs and provides shoppers with a 50p money-off coupon for Princes Tuna Pasta Bakes, Tuna in Tomato, Tuna Salads and Tuna Deli Fillers.
Graham Breed, convenience channel marketing director at Princes, said: Weve invested heavily in bringing innovative new products to market that are designed to drive both value and gro