date:Apr 04, 2014
9% of soft drinks consumed outside of the home, this presents a huge opportunity for taste enhancement and category growth.
Robinsons Squashd meets the needs identified in the research.
It is available in 66ml asymmetrical shaped bottles, measuring just 7cm tall and containing 20 serves.
To offer variety to shoppers looking for enhanced, out-of-home drinking experiences, three flavour blends will be available; Apple Blackcurrant, Orange Peach and Summer Fruits at an RRP of 2.49
The colour