date:Apr 04, 2014
tegory from tapping into on-the-go consumption occasions.
The research revealed that whilst shoppers are looking for products to transform water and enhance out-of-home drinking experiences, the barriers are the size and portability of current squash formats and the fact squash is largely seen as a kids product.
Therefore, there has been an unmet demand for products that are convenient for on-the-go consumption and at the same time have the ability to transform water.
With water equating to 4