date:Apr 04, 2014
g so, Britvic expects to drive the development of a new incremental pocket squash segment; a category growth opportunity which Britvic believes could be worth 200m over the next five years.
Despite over half of all UK households having a bottle of squash in the cupboard and water being the biggest out-of-home soft drink category, squash rarely leaves the kitchen.
Recognising this, Britvic conducted research into the different needs of squash drinkers, to identify the barriers preventing the ca