date:Apr 04, 2014
Squash brand Robinsons is aiming to transform the squash category with the launch of a new pocket-sized innovation.
Robinsons Squashd is a super concentrate which is added to water, designed to appeal for the pocket or handbag to enhance healthy hydration and on-the-go consumption occasions.
Available to the grocery channel from early 2014, the Squashd sub-brand has been created as part of Britvics wider vision to transform the squash category and open up new opportunities for growth.
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