date:Apr 04, 2014
UK soft drinks value sales grew steadily in 2013, rising by 2% to take the category over the 10bn mark for the first time, according to the Britvic Soft Drinks Review 2014. Faring considerably better than other FMCG categories, soft drinks were buoyed by the spectacular summer and boosted by multiple trends, such as the demand for value-for-money, brands, premium products and healthier propositions, which continued to cement its versatility and relevancy amongst consumers.
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