date:Apr 04, 2014
the day part has become its fastest growing, with nearly 20% sales growth at some locations, and hopes a premium coffee program helps hook more consumers.
Coffee is an important factor when customers decide where theyre eating in the morning, said Jeff Linville, chief executive officer of Taco Johns. I think the addition of Boyers Coffee to our menu will bring new guests to Taco Johns for breakfast.
Another taco chain, Del Taco, is expanding its morning menu with the addition of value tacos. P