date:Apr 03, 2014
of non-browning between the Opal and the new GMO apple, and the confusion that it could create for consumers, motivated FirstFruits to seek non-GMO Project verification for Opal apple.
We want consumers to have confidence that Opal is not a GMO product and not confuse Opal with the new GMO variety currently under consideration by the USDA, said Keith Mathews, CEO of FirstFruits Marketing. We understand that some consumers are concerned about GMO products and felt it was important to clarify the