date:Apr 03, 2014
Coca-Cola has taken the FIFA World Cup Trophy on a journey spanning more than 92,000 miles and visiting 90 countries to encapsulate the true spirit of the campaign - that the FIFA World Cup really is The Worlds Cup.
The visual identity for The Worlds Cup campaign will be featured on all brand communication during the tournament and represents happiness, togetherness and celebration. For the first time, the design was created in collaboration with a street artist, employing the unique style an