Soda Wars Erupt Over World Cup
date:Apr 03, 2014
ring fan faces and messages
FIFA World Cup Trophy Tour by Coca-Cola
A uniquely Brazilian visual identity

Just as Brasil is everyones country and Coca-Cola is everyones drink, the FIFA World Cup is everyones cup, said Joseph Tripodi, Executive Vice President and Chief Marketing and Commercial Officer, The Coca-Cola Company, about the brands new campaign for the 2014 FIFA World Cup. Through The Worlds Cup, Coca-Cola wants to celebrate real people playing football, demonstrating
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