date:Apr 03, 2014
With the calendar turning definitely towards warmer weather with the arrival of April, Coke and Pepsi announced this week their massive plans for the 2014 FIFA World Cup. While Coke is an official sponsor, that hasn't stopped Pepsi from getting into the game in a big way.
For Coke, what it says is it the largest marketing program in the history of the company, invites the world to celebrate football as a force for social good. Through The Worlds Cup campaign, Coca-Cola says it will create unriv