date:Apr 02, 2014
The Japanese governments effort to define and manage Japanese cuisine as a national brand, and thus get more export sales out the sushi boom, has taken a few knocks, but is now in full-swing.
In 2006, Japans Minister of Agriculture, Forestry and Fisheries, Toshikatsu Matsuoka, proposed an inspection and rating system to certify Japanese restaurants abroad as authentic, citing excessive confusion with Asian fusion. An organization to carry this out was formed, named Japanese Restaurants Oversea