date:Jul 16, 2012
The new Crispy Bacon flavor addition to the McVitie's Cheddars range will be available in the same 150g roll wrap format as other products in the McVitie's Cheddars range. It will feature a purple colour at one end to differentiate from the core range.
The product will be supported by an initial trial price mechanic, as well as price-links to existing McVitie's Cheddars lines.
United Biscuits Savoury Biscuits Brand Director Gerry Roads said that Bacon is a mainstream, everyday flavour that consu