date:Apr 02, 2014
over the past ten years, Boeck added.
Rui Martins, director, sales, Middle-East Region, Capri-Sun, said, We undertook in-depth market research before coming to India.
Our study has shown that all our flavours score top marks when it comes to overall taste, he added.
Our launch would be accompanied by rigorous distribution in order to tap the traditional trade channel and ensure product availability to reap the benefits of the upcoming long, Indian summer months, Martins stated.
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