date:Apr 01, 2014
ta. McDonalds remains by far the categorys biggest spender. It helped increase Q4 restaurant spending with heavy lobbying for its Dollar Menu More.
Other Q4 restaurant advertising highlights were Wendys backing of its Pretzel Pub Chicken and Bacon Portabella Melt on Brioche burgers; Burger Kings introduction of Satisfries and its Big King; Carls Jr./Hardees promotion of freshly baked buns for premium burgers; Jack in the Boxs tandem introductions of its Jalapeňo BBQ Burger and Fajita Ranch Me