date:Apr 01, 2014
otal ad spending declined 0.1% in Q1, jumped up 3.5% in Q2 and then fell 1.9% in Q3. Restaurant ad spending had declined 3.6% in Q3, falling farther than overall spending, before bouncing back in Q4.
Although restaurants spent roughly $17.7 million on advertising per day in 2013, the category ranked 8th among advertisers. And its 5.2% increase was not the largest. Ad spending in the telecom category was up 8.2% in 2013; the insurance category was up 8.1%. The largest decline was the 11.4% drop