date:Apr 01, 2014
For the third consecutive year, restaurant advertising spending increased sharply more than total U.S. ad spending (see chart). Restaurants spent $6.449 billion on measured media (TV, magazines, newspapers, Internet display ads, radio, outdoor boards and free-standing inserts), a 5.2% increase over 2012 spending, according to data from Kantar Media.
Significantly, that 5.2% is significantly greater than last years 2.9% increase in ad spending by the restaurant categorys largest single advertise