date:Apr 01, 2014
onth, as well as in a plain pack at an MSSP of 99p, enabling convenience retailers to provide value to their shoppers to encourage trial.
The investment will be supported by a marketing push from April, including bringing the brand back on TV for the first time in five years, as well as in-store activity.
Phil Thomson, associate director of portfolio brands at Coca-Cola Enterprises, said:
The new Capri-Sun Orange price marked pack is designed to offer consumers value for money and we are conf