date:Apr 01, 2014
from the 4th April.
In addition to the advertising, Carling British Cider will be supported with a national sampling campaign, building on the success of a similar campaign in 2013 where over 1m consumers were sampled.
The original Carling British Cider launched exclusively in the off-trade in March 2013 and won a gold medal at the International Brewing Awards 2013.
Carling British Cider Cherry, with a recommended retail price of 2.15p for a single 500ml bottle and 12 for a pack of six, aims